dUCk is a lifestyle brand for the modern city girl and is the new cool for lifestyle fashion accessory wear and living, offering scarf collections, stationeries and home & living products in exciting graphic prints and living colours. Founded by famous fashion blogger cum entrepreneur and icon, Vivy Yusof, dUCk launched in May 2014, and was born out of the love for well-branded scarves which is dUCkscarves, aiming to convey the message that wearing scarves should be a celebrated act among women. The dUCk brand which revolves around a character named D, rose quickly in its popularity across the world, and has since expanded to become The dUCk Group. The dUCk Group today comprises of 4 main product lines – Scarves, Stationeries, Bags, and Home & Living. dUCkscarves is considered as a luxury brand and has gotten worldwide attention ever since it came out. But some of you might be wondering how exactly did dUCkscarves came to be. Well, say bye-bye to your wonderings because you have come to the right place. We will give you the four-one-one on the real story behind the high-end brand for scarves.
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| Left: Midnight Glow Right: Strawberry Bon-Bon dUCkscarves was created mainly to promote the idea that scarf-wearing should be a celebrated act among women regardless of their religion. Scarf-wearing should be celebrated even by women who are free haired. This was the ultimate goal for Vivy in creating her dUckscaves brand. dUCkscarves comes in premium basics, luxe basics, limited edition, prints, twillies and inner. |
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